This Time, It's Personal.

For years, advertisers relied on terms like reach and frequency to determine the
number of advertising placements. Simply stated, more advertising, more frequently
will ultimately reach the consumers you want, but only after wasting both time and
money talking to the masses. While the fast pace of technological innovations are
once again changing our behavior, this time communications is no longer about
mass consumption, but rather personalization.

During the past decade, new technology has put consumers firmly in control over
what, when and how they consume media and advertising. Consider the impact on
advertisers when we first hooked up our DVR to the TV; opted for satellite radio in
our cars; searched the Internet instead of flipping through the Yellow Pages; realized
the convenience of reviewing books on Amazon or listening to streaming music based
on the genre we liked via Pandora and then clicking, instead of driving, to make our
purchases. Today, the most empowering personal communication device of all times
provides most of the above capabilities and much more.